CRYPTO GAMING/WEB3 CONSULTANCY
POST SERIES A FUNDING - 70 STAFF
Case Study: Driving Revenue Growth and Operational Excellence
Client: London Based Consultancy
Industry: Crypto Gaming, Web3, Metaverse
Engagement Period: 2022-2023
Role: Interim Sales Director
Background
Reality+, a cutting-edge leader in Crypto Gaming, Web3, and the Metaverse, sought interim commercial leadership to scale its operations during a pivotal growth phase. Facing the challenge of increasing revenue, optimizing sales processes, and building a high-performing team, the company turned to SICG for support.
Objectives
- Implement robust sales processes and CRM systems to streamline operations.
- Develop and execute strategic sales plans for 2022 and beyond.
- Restructure the sales team to align with growth ambitions.
- Drive significant revenue growth, with a focus on securing major long-term contracts.
SICG’s Approach
Sales Process Optimization
SICG introduced and implemented the MEDDPICC sales methodology, ensuring a disciplined and data-driven approach to opportunity qualification and pipeline management. Additionally, SICG deployed Pipedrive as the CRM system, enhancing visibility, tracking, and overall sales team efficiency.
Strategic Sales Leadership
A comprehensive sales strategy was crafted for 2022/2023, focusing on penetrating high-value markets in sports, media, and entertainment. SICG also restructured the sales team, filling critical gaps through recruitment and creating a performance-driven culture.
Revenue Growth and Key Wins
By identifying and targeting strategic opportunities, SICG drove new logo revenue growth from £5m to £10m in 2022, with projections to reach £25m in 2023. Key multi-year contracts were secured with industry giants such as FIFA, BBC, and other prominent players in sports, media, and entertainment.
Results
- Revenue Milestones: Achieved 100% revenue growth from £5m to £10m in 2022 and positioned the company for £25m in 2023.
- Major Contracts Secured: Closed multi-year agreements with top-tier clients, including FIFA and BBC, reinforcing their position as a leader in Web3 and the Metaverse.
- Operational Excellence: Enhanced operational efficiency through the integration of MEDDPICC and Pipedrive, creating a scalable foundation for future growth.
- Team Transformation: Successfully restructured and strengthened the sales team, ensuring alignment with business objectives.
Conclusion
Through SICG’s interim leadership,they were able to overcome immediate challenges, achieve remarkable revenue growth, and establish a solid foundation for long-term success. This partnership underscores SICG’s expertise in driving transformational outcomes for technology companies during critical growth phases.
HEALTHCARE SAAS BUSINESS
PRE SERIES A FUNDING
Industry: SaaS HealthTech
Engagement Period: 2023-2024
Role: Interim CEO
Background
A SaaS HealthTech company specializing in Immersive Technology (AR/VR) and AI-enabled applications, faced critical challenges during its rapid growth phase. With ambitious goals to scale revenue and secure funding, the founders engaged SICG to provide interim leadership and strategic direction.
Objectives
- Scale the business from £50k to £2m in annual revenue within one year.
- Develop and implement investment strategies to attract seed funding.
- Increase company valuation and position the business as a leader in innovative health solutions.
- Manage recruitment, external suppliers, and operational processes for a seamless transition into a growth phase.
- Ensure fiscal control aligned with growth objectives and investor requirements.
SICG’s Approach
Strategic Leadership and Revenue Growth
As Interim CEO, SICG collaborated closely with the founders to craft a comprehensive growth strategy. This included scaling operations and identifying new revenue streams, resulting in an impressive increase in projected annual revenue from £50k to £2m for 2023-2024.
Investment and Valuation Strategy
SICG developed detailed investment strategies and pitch decks that highlighted the business’s unique value proposition in AR/VR and AI-enabled health solutions. These efforts successfully enhanced the company’s valuation by 20x and secured £2m in seed funding.
Team and Vendor Management
SICG led recruitment efforts to build a strong team and managed external suppliers and interim staff to ensure business continuity. Operational processes were refined, creating a robust foundation for sustainable growth.
Fiscal Control and Operational Oversight
By expertly managing cash flow and aligning budgetary requirements with growth objectives, SICG maintained financial stability while meeting the expectations of investors.
Results
- Revenue Growth: Increased annual revenue from £50k to a projected £2m for 2023-2024.
- Funding Success: Secured £2m in seed funding, enabling significant business expansion.
- Valuation Enhancement: Boosted company valuation by 20x, positioning the business for future rounds of funding.
- Operational Excellence: Established seamless processes for recruitment, vendor management, and day-to-day operations.
- Strategic Leadership: Provided the founders with the guidance and direction needed to achieve their ambitious goals.
Conclusion
Through SICG’s interim leadership they achieved remarkable growth, operational efficiency, and financial success within a short period. This case exemplifies SICG’s ability to deliver transformative results, particularly in scaling innovative startups in the HealthTech sector.
FINTECH WEALTH/PRIVATE BANKING SAAS BUSINESS
POST SERIES A FUNDING
Client: PRIVATE BANKING SAAS PROVIDER
Industry: FinTech
Engagement Period: 2021-2022
Role: Interim Commercial Director
Background
Working with a digital private banking platform offering borderless, personal finance solutions tailored for high-net-worth individuals and businesses.
In its post-Series A phase, they sought to enhance its sales operations, expand its client base, and drive significant revenue growth. To achieve these objectives, they engaged SICG to provide interim commercial leadership.
Objectives
- Sales Team Optimization: Reorganize and strengthen the sales team to align with growth objectives.
- Operational Enhancement: Implement advanced CRM systems and sales methodologies to streamline operations.
- Commercial Development: Develop compelling materials for investor and client engagement.
- Revenue Growth: Expand the client portfolio and significantly increase revenue.
SICG’s Approach
Sales Team Reorganization
- Conducted a comprehensive assessment of the existing sales team structure.
- Recruited new talent to fill critical roles and redefined responsibilities to enhance efficiency.
Implementation of CRM and Sales Methodologies
- Integrated HubSpot CRM to improve customer relationship management and sales tracking.
- Adopted the MEDDPICC sales methodology to standardize processes and improve deal qualification.
Development of Commercial Materials
- Created engaging and informative materials tailored for investor presentations and client interactions.
- Ensured consistency in messaging to effectively communicate their value proposition.
Client Acquisition and Revenue Growth
- Identified and targeted high-value client segments within the high-net-worth individual and business sectors.
- Led initiatives that resulted in the acquisition of a substantial client portfolio.
- Implemented strategies that increased revenue from £2.8 million to £6.7 million within 12 months.
Results
- Revenue Growth: Achieved a 139% increase in revenue, growing from £2.8 million to £6.7 million in one year.
- Operational Efficiency: Enhanced sales operations through the successful implementation of HubSpot CRM and the MEDDPICC methodology.
- Client Portfolio Expansion: Significantly expanded the client base, contributing to increased market presence.
- Enhanced Commercial Materials: Developed high-quality materials that improved engagement with investors and clients.
Conclusion
Through strategic sales team restructuring, operational improvements, and effective client acquisition strategies, SICG enabled them to achieve substantial growth in revenue and operational capabilities. This engagement underscores SICG’s expertise in driving results for FinTech companies during critical post-Series A growth phases.
MARTECH/GAMING SAAS BUSINESS
PRE-SERIES A FUNDING
Industry: MARTECH /GAMING SAAS
Engagement Period: 2021
Role: Interim Sales & Partnerships Director
Background
A leading MARTECH/GAMING platform sought SICG’s expertise to strengthen its sales and partnerships strategy during a high-growth phase. The goal was to expand its client base, target high-profile brands and individuals, and prepare for a Series A funding round in early 2022.
SICG’s Approach
SICG developed and executed a comprehensive sales plan targeting significant brands, international sporting clubs, influencers, public figures, and musicians. To support these efforts, SICG implemented a new CRM system, introduced structured sales training, and established streamlined sales processes and procedures. Custom sales literature, materials for client engagement, and polished investor decks were created to enhance both client acquisition and investor relations.
Results
- Revenue Growth: Increased revenue from £6 million to a projected £20 million in 2021, with Q2 results tracking on target.
- New Business Success: Secured partnerships with major international sporting clubs and influencers with millions of followers, as well as public figures and musicians.
- Operational Enhancements: Successfully selected and implemented a CRM system and optimized the sales team's efficiency through targeted training and process improvements.
- Investor Readiness: Delivered high-quality sales materials and investor decks in preparation for Series A funding in Q1 2022.
Conclusion
Through strategic sales leadership and partnership development, SICG enabled them to achieve remarkable growth and establish a solid foundation for future scaling and investor engagement. This collaboration underscores SICG’s ability to deliver impactful results in fast-paced, high-potential environments.
EDTECH SAAS BUSINESS
PRE-SERIES B FUNDING
Industry: EdTech
Engagement Period: 2021
Role: Interim Chief Commercial Officer
Background
A leading EDTECH platform for schools, engaged SICG to drive revenue growth and enhance its commercial strategy. At the time, they were experiencing rapid growth, with 700 schools and 300,000 active users, and aimed to increase these numbers significantly by 2022. Facing the challenge of expanding into international markets, particularly the US and Asia, the company required strategic leadership to optimize its freemium model, expand its market footprint, and refine its sales and marketing processes to support the growing demand for its services.
SICG’s Approach
SICG provided interim leadership to streamline their commercial operations. A key focus was on optimizing the company’s freemium model to ensure a more commercially viable platform. SICG also spearheaded the development of a B2B2C distribution strategy for international expansion, identifying opportunities in the US and Asia. The team implemented new sales processes, enhanced CRM systems, and introduced sales methodologies to improve efficiency and drive revenue growth. Additionally, SICG worked closely with the Product Development team to ensure that the platform's functionality aligned with the needs of international schools, particularly in English-speaking regions. Leadership training initiatives were introduced to improve sales team performance and ensure alignment with the company’s growth objectives.
Results
- Revenue Growth: Their freemium model became more commercially viable, driving increased conversion rates from free to premium users.
- Market Expansion: Successfully expanded their footprint in key international markets, including the US and Asia, resulting in new partnerships and customer acquisition.
- Operational Excellence: Sales processes and team performance were significantly enhanced through the introduction of structured training, advanced CRM systems, and new sales methodologies.
- Platform Optimization: The product was successfully adapted to meet the needs of international markets, particularly in English-speaking regions, ensuring broader adoption and scalability.
Conclusion
SICG’s interim leadership helped them solidify its position as a leader in the EdTech sector. Through the optimization of its freemium model, targeted international expansion, and improved operational processes, SICG enabled the company to achieve its ambitious growth targets. The successful collaboration with Product Development and leadership teams ensured that their platform was well-positioned for continued success in global markets.
© Copyright. All rights reserved.
We need your consent to load the translations
We use a third-party service to translate the website content that may collect data about your activity. Please review the details in the privacy policy and accept the service to view the translations.